Legal information

General Terms and Conditions

Last updated: August 2026

QualityAds – a service operated by Tecsteps GmbH

Last updated: August 2026

These General Terms and Conditions govern the use of QualityAds, the ordering and execution of advertising campaigns, as well as applications by creators and their participation in the QualityAds Creator Network.

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1. Provider, Operator and Scope

QualityAds is a service operated by Tecsteps GmbH, represented by its Managing Director Fabian Wesner. The complete company and contact details of Tecsteps GmbH can be found in the Legal Notice.

QualityAds is not a separate legal entity.

Unless expressly agreed otherwise, the contractual partner for contracts concluded through QualityAds is Tecsteps GmbH.

Where these Terms and Conditions refer to “QualityAds”, this means the service, platform and associated services operated by Tecsteps GmbH. Legally, the corresponding rights and obligations are exercised and assumed by Tecsteps GmbH.

These Terms and Conditions apply in particular to:

  • the use of the QualityAds website and its functions,
  • campaign orders and campaign requests,
  • the execution of advertising campaigns,
  • applications by creators,
  • participation in the QualityAds Creator Network, and
  • cooperation between QualityAds, customers and creators.

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    2. Services Provided by QualityAds

    QualityAds facilitates and supports collaborations between businesses and suitable social media creators.

    The services provided may include in particular:

  • receiving and reviewing campaign orders,
  • recording the customer's campaign requirements,
  • selecting suitable creators,
  • providing campaign requirements to creators,
  • supporting the content creation process,
  • reviewing the quality of created content,
  • requesting necessary revisions,
  • providing the customer with a preview of the content,
  • coordinating publication, and
  • supporting the execution of the campaign.

    • QualityAds may determine which suitable creator is selected for a campaign unless otherwise agreed with the customer.

    The customer has no entitlement to the selection or engagement of a particular creator.

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    3. Campaign Orders and Conclusion of Contract

    Packages, reach figures, prices and other service descriptions displayed on the website do not constitute binding acceptance of a campaign by Tecsteps GmbH.

    By completing the designated ordering process, the customer submits a campaign order or campaign request.

    A binding contract is concluded only when the campaign is expressly confirmed or otherwise clearly accepted by QualityAds or Tecsteps GmbH.

    QualityAds may reject campaigns, in particular if:

  • no suitable creator is available,
  • the campaign violates applicable law,
  • the campaign violates the rules of a social media platform,
  • the advertised content or products do not comply with QualityAds requirements,
  • execution of the campaign would involve unreasonable risks, or
  • execution is impossible or unreasonable for other objective reasons.

    • Submission of an order alone does not create an entitlement to execution of the campaign.

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    4. Information and Responsibilities of the Customer

    The customer is required to ensure that all information provided in connection with a campaign is accurate, complete and lawful.

    The customer must provide all requirements that are material to the desired advertising content through the designated campaign process.

    Such information may include in particular:

  • information about the company,
  • information about the advertised product or service,
  • requested content and statements,
  • target audience,
  • content requirements,
  • requested or prohibited representations,
  • platforms, and
  • other campaign-specific requirements.

    • The customer is responsible for the accuracy of the information provided.

    QualityAds is not required to take into account requirements submitted by the customer only after expiry of the applicable amendment period.

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    5. 48-Hour Amendment Period

    The customer may edit, supplement or correct campaign information and requirements within 48 hours after placing the order using the options provided for this purpose.

    After expiry of these 48 hours, the campaign requirements will generally become binding.

    Thereafter, the customer has no right to unilaterally amend the campaign requirements.

    QualityAds may voluntarily take later amendment requests into account if their implementation remains possible and reasonable. The customer has no entitlement to such amendments.

    Necessary amendments resulting from applicable law, third-party rights, platform rules or comparable mandatory requirements remain unaffected.

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    6. Prices and Price Calculation

    All prices are stated in euros.

    The applicable total price is determined by the ordering process and the respective confirmation.

    The campaign price may depend in particular on:

  • the selected reach package,
  • the selected social media platforms,
  • the number of posts per platform,
  • the campaign duration, and
  • the selected watermark option.

    • For a campaign duration of 30 days, the respective base price applies.

    For a campaign duration of 60 days, the applicable campaign price increases by 15%.

    For a campaign duration of 90 days, the applicable campaign price increases by 30%.

    The maximum standard campaign duration is 90 days.

    If the customer selects publication without a QualityAds watermark, the calculated campaign price increases by 5%.

    The amount payable by the customer is the total price displayed during the ordering process or stated in the contract confirmation.

    Taxes and any other legally required price components will be displayed in accordance with the applicable statutory requirements.

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    7. Reach Information and Forecasts

    Unless expressly agreed otherwise, reach figures provided by QualityAds constitute forecasts or target values and are not guarantees.

    The actual reach of a social media post may be affected by numerous external factors, including platform algorithms, user behaviour, publication timing, content performance and changes to the respective social media platform.

    For the purpose of estimating a creator's expected reach, QualityAds may take into account in particular:

  • number of followers,
  • views of the highest-performing and lowest-performing relevant posts,
  • number of posts published within the previous 30 days,
  • average views of the previous five relevant videos or posts,
  • average likes of the previous ten posts,
  • average comments on the previous ten posts,
  • total number of published posts, and
  • the creator's previous registration or participation with QualityAds.

    • QualityAds may weight these data using an internal calculation and evaluation system.

    The specific calculation formula, weighting, internal evaluation and further development of the forecasting model do not form part of the contractually owed service.

    Where multiple social media platforms are selected, the reach stated for the respective package will generally be targeted separately on each selected platform, unless otherwise specified in the relevant offer.

    No specific reach, number of impressions, views, interactions, sales or other results are guaranteed.

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    8. Creator Applications and Admission

    Creators may apply to join the QualityAds Creator Network using the designated application form.

    QualityAds may review applications internally and decide at its discretion whether to admit an applicant.

    Submitting an application does not create an entitlement to admission.

    Admission to the Creator Network does not create an entitlement to:

  • a particular number of campaigns,
  • regular campaigns,
  • selection for a particular campaign,
  • a particular level of future remuneration, or
  • permanent participation in the network.

    • QualityAds may determine which creators are suitable for particular campaigns.

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    9. Removal of Creators

    QualityAds reserves the right to terminate a creator's future participation in the QualityAds Creator Network at any time.

    Creators have no entitlement to permanent participation in the Creator Network.

    QualityAds is not required to provide a creator with a particular number of warnings or unsuccessful campaigns before terminating their future participation.

    Internal assessments, quality reviews and experience from previous campaigns may be taken into account when making such decisions.

    Individual campaigns that have already been contractually agreed and claims that have already arisen will be handled in accordance with the applicable agreements and statutory provisions.

    During an ongoing campaign, QualityAds may terminate a creator's continued participation in that campaign and transfer the campaign to another creator, in particular where there are significant quality deficiencies, material deviations from campaign requirements, inadequate revisions or comparable issues.

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    10. Creation and Submission of Content

    Content created for a QualityAds campaign must be submitted to QualityAds for review before publication.

    The creator may generally publish the content intended for the campaign only after the designated QualityAds review has been completed.

    The creator is required to appropriately implement the requirements communicated for the respective campaign.

    QualityAds may require amendments or the recreation of content if the content does not sufficiently meet the applicable requirements.

    In the event of significant deviations, QualityAds may decide not to continue the assignment with the original creator and may appoint another suitable creator instead.

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    11. QualityAds Review System

    QualityAds reviews submitted content prior to publication using an internal quality and evaluation system.

    The review is based in particular on three areas:

    11.1 General Review

    This review covers general requirements relating to quality, presentation, campaign suitability and publication.

    11.2 Content-Specific Review

    This review covers criteria relevant to the respective content category or type of creator.

    11.3 Customer-Specific Review

    This review determines whether the requirements specified by the customer within the applicable amendment period have been implemented.

    QualityAds may use internal checklists, scoring systems, percentages, thresholds and other evaluation criteria for these reviews.

    If a particular number or extent of criteria has not been fulfilled, QualityAds may require revision or recreation of the content.

    In the event of significant deviations, QualityAds may assign the campaign to another creator.

    The specific internal checklists, weightings and thresholds may be amended and further developed by QualityAds and do not have to be publicly disclosed.

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    12. Customer Preview and Objections

    Following completion of the internal QualityAds review, the customer may be provided with the intended post for review before publication.

    The preview does not constitute an unrestricted creative approval or amendment right for the customer.

    The customer may object to specific deviations from the campaign requirements that became binding after expiry of the 48-hour amendment period.

    Following such an objection, QualityAds may fully review the content again against the applicable general, content-specific and customer-specific review criteria.

    If QualityAds determines that a binding requirement has in fact not been sufficiently fulfilled, an appropriate revision or recreation of the content may be required.

    If, however, the content complies with the binding agreed requirements, the customer has no entitlement to amendments based solely on:

  • subjective dissatisfaction,
  • subsequently changed expectations,
  • new creative requests, or
  • requirements that were not specified during the applicable amendment period.

    • Whether the content complies with the agreed objective campaign requirements will be determined on the basis of the requirements applicable to the campaign and the QualityAds review process.

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    13. Advertising Disclosure

    Creators are required to appropriately identify advertising content as advertising or commercial content in accordance with applicable law and the rules of the respective social media platform.

    Neither customers nor creators may interpret instructions from QualityAds as requiring a legally required advertising disclosure to be omitted, concealed or obscured.

    Creators must also comply with the rules of the respective social media platform applicable to their publications.

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    14. Safety and Creator Responsibility

    Creators are generally responsible for the safe practical execution of their content production.

    Creators are not required, as part of a QualityAds campaign, to injure themselves or other persons, place themselves or others in danger, or take unreasonable risks to life, physical integrity, health or property.

    The specific practical execution of content production is generally the responsibility of the creator.

    If a creator independently chooses particular actions, filming locations, objects, stunts, production methods or other risks, the creator bears responsibility for them within the limits of applicable law, provided that such actions or risks were neither mandatorily required by Tecsteps GmbH nor culpably caused by it.

    The mere facilitation, organisation, review or support of a campaign through QualityAds does not automatically make Tecsteps GmbH responsible for injuries or other damage occurring during content production.

    Mandatory statutory liability remains unaffected.

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    15. Rights to Materials and Content

    The customer may provide only materials for which the customer possesses the rights required for the respective campaign or for which the customer has valid permission to use them.

    This applies in particular to:

  • trademarks and logos,
  • images,
  • videos,
  • music,
  • text,
  • graphics,
  • product images,
  • product information, and
  • other protected content.

    • The customer grants Tecsteps GmbH the rights of use required to review, prepare, organise, execute and document the respective campaign.

    Tecsteps GmbH may provide these materials to the creator selected for the campaign to the extent necessary.

    Creators may use the provided materials exclusively within the scope of the respective campaign and the rights granted for that purpose.

    Any further rights of use require a corresponding agreement.

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    16. Communication Through QualityAds

    Communication relating to QualityAds will generally take place through the communication channels provided by QualityAds.

    This applies in particular to:

  • campaigns,
  • orders,
  • creator applications,
  • content reviews,
  • support requests,
  • objections, and
  • other matters relating to QualityAds.

    • Emails relating to QualityAds will generally be sent using the designated QualityAds email addresses.

    Customers and creators are required to provide accurate and accessible contact information.

    For matters outside QualityAds that directly concern Tecsteps GmbH, the contact details of Tecsteps GmbH provided in the Legal Notice may be used.

    The Tecsteps GmbH contact address stated there does not replace the QualityAds communication and support channels intended for matters relating to the platform.

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    17. Technical Availability

    QualityAds endeavours to provide reliable availability of the website and its functions.

    Continuous, error-free or uninterrupted availability is not guaranteed.

    Temporary restrictions may arise in particular due to:

  • maintenance,
  • technical malfunctions,
  • hosting issues,
  • internet or network outages,
  • failures of external service providers,
  • changes to or disruptions of social media platforms, or
  • other circumstances outside the direct control of Tecsteps GmbH.

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    18. Liability

    QualityAds is a service operated by Tecsteps GmbH and is not a separate legal entity.

    Where contractual or statutory liability exists in connection with QualityAds, such liability concerns Tecsteps GmbH as the operator and contractual partner, subject to applicable law and these Terms and Conditions.

    Tecsteps GmbH has unlimited liability for damage caused intentionally or through gross negligence and in other cases where liability may not legally be excluded or limited.

    In the event of a slightly negligent breach of material contractual obligations, liability is limited, to the extent permitted by law, to the damage typical for the contract and reasonably foreseeable.

    Statutory liability for culpably caused injury to life, body or health and other mandatory statutory liability remains unaffected.

    Tecsteps GmbH is not liable solely because an injury or other damage suffered by a creator occurred during the creation of advertising content or in connection with a campaign facilitated through QualityAds.

    For actions, production methods and risks independently selected by a creator and neither mandatorily required nor culpably caused by Tecsteps GmbH, Tecsteps GmbH assumes no additional responsibility beyond that required by applicable law.

    In particular, Tecsteps GmbH does not guarantee:

  • any exact level of reach,
  • any specific number of views or impressions,
  • any specific number of interactions,
  • any specific sales result,
  • any specific revenue or profit,
  • any specific development of a company or product, or
  • any particular distribution or operation of algorithms used by external social media platforms.

    • Claims that cannot legally be excluded or limited remain unaffected by these provisions.

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    19. Conduct and Misuse

    Customers and creators may not use QualityAds for unlawful, fraudulent or abusive purposes.

    Prohibited conduct includes, in particular, providing false information, infringing third-party rights and attempting to manipulate or circumvent technical functions of QualityAds.

    QualityAds may reject corresponding requests, terminate processes or exclude users or creators from future services to the extent legally permissible.

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    20. Data Protection

    Personal data is processed in accordance with applicable data protection law and the Privacy Policy published by QualityAds.

    The Privacy Policy is available separately on the website.

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    21. Amendments to these Terms and Conditions

    The Terms and Conditions validly incorporated at the time a specific contract is concluded will generally apply to that contract.

    Tecsteps GmbH may amend these Terms and Conditions for future contracts and future use of QualityAds.

    An amendment to these Terms and Conditions will not retroactively alter existing contracts without an appropriate agreement or legal basis.

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    22. Final Provisions

    The laws of the Federal Republic of Germany apply unless mandatory statutory provisions provide otherwise.

    Where mandatory consumer protection provisions apply, they remain unaffected.

    Individual agreements between Tecsteps GmbH and the respective contractual partner take precedence over these Terms and Conditions within the limits of applicable law.

    If any provision of these Terms and Conditions is or becomes wholly or partially invalid or unenforceable, the remaining provisions will generally remain unaffected. The relevant statutory provisions will apply in place of the invalid or unenforceable provision.